PR CAMPAIGN HERALDED FOR WINNING OVER PUBLIC WITH FACTS

It's not very often that a PR campaign is viewed as a success from every vantage point - from the perspective of the agency, the client, the media, the public and the trade it's aimed at. But that's what's happened for New York-based PR shop Noonan/Russo Communications which keeps racking up kudos for a PR strategy it headed for Rhone-Poulenc Rorer, the Collegeville, Pa.-based drug licensor of a medication used to treat bed wetting.