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PR News celebrated the winners and honorable mentions of its 2013 Platinum PR Awards at the Grand Hyatt in New York City on Oct. 15, 2013. The Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR.

 

2013 Platinum PR Awards –
Winners and Honorable Mentions

2013 Platinum PR Hall of Fame Inductees

  • Discovery Communications – Discover Your Impact Day

  • Domino’s – Pizza Turnaround

  • Frito-Lay – Doritos Crash the Super Bowl

  • Keep America Beautiful

  • Macy’s Thanksgiving Day Parade

  • Old Spice – “Smell Like a Man, Man”

  • Time Warner Cable – Connect a Million Minds

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Anniversary Campaign

2013_Platinum-PR-Awards_Anniversary-Campaign_Bacardi-limited2013_Platinum-PR-Awards_Anniversary-Campaign_FexExCo-Winner: Bacardi Limited - Celebrating 150 Years of Bringing People Together

Co-Winner: FedEx: 40 Years of Delivering a Better Future

Honorable Mentions:

  • Edelman: Hilton HHonors 25 Million Point Giveaway
  • ESPN - 50,000th SportsCenter
  • Fluor Corporation – We are One. We are 100
  • L.L.Bean - Weber Shandwick for Reigniting America’s Passion for the Outdoors: L.L.Bean’s 100th Anniversary Campaign
  • MARC USA & RITE AID - Rite Aid 50th Anniversary: RA50 - 50 Acts of Wellness
  • Procter & Gamble Company - P&G 175th Anniversary Publicity Program

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Annual Report

2013_Platinum-PR-Awards_Annual-Report_Perry-Ellis-InternationalWinner: Perry Ellis International

Honorable Mentions:

  • Bertelsmann
  • Charles Schwab Corporation - Investors Deserve Better
  • The Lifetime Healthcare Companies - Local People Serving Local Communities
  • The Methodist Hospital - A Commitment to Nursing Excellence 2012
  • Norfolk Redevelopment and Housing Authority - Measuring Up for the Future
  • NYU Langone Medical Center – Exce11ence: 2011 Annual Report
  • Weber Shandwick: Degrees of Impact: The Meadows Foundation Annual Report

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Blog

2013_Platinum-PR-Awards_Blog_Blue-Cross-Blue-Sheild-MichiganWinner: Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org

Honorable Mentions:

  • JetBlue – BlueTales Blog
  • Microsoft & Waggener Edstrom Worldwide - Next at Microsoft Blog
  • San Diego Gas & Electric – Postcards from Superstorm Sandy
  • Weber Shandwick - Washington State Parks: Adventure Awaits

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Branding

2013_Platinum-PR-Awards_Branding_Hanna-Lee-CommunicationsWinner: Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon

Honorable Mentions:

  • Alpaytac Marketing Communications/Public Relations – Turkish Airlines U.S. Branding
  • General Motors and Weber Shandwick - The Story of the New General Motors : Repositioning the Iconic American Automobile Company to a Leading Technology Company
  • Grey Activation & PR - Canon Proves Anyone Can Be Creative and Regains #1 Position with "Project Imaginat10n"
  • Hampton Hotels - Feel the Hamptonality
  • Ketchum – DoubleTree by Hilton’s Little Things Project
  • Makovsky + Company - Equities First Holdings
  • Makovsky + Company – MediScripts
  • View with Ogilvy Public Relations - See Possibility: Change The Way People Think About Designing Buildings

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Cause-Related Marketing

2013_Platinum-PR-Awards_Cause-Related-Marketing_Taylor-on-behalf-of-AllstateWinner: Taylor on behalf of Allstate - Allstate's Once is Never Enough Program (a.k.a. the O.N.E. Program)

Honorable Mentions:

  • APCO Worldwide – Shot@Life
  • AXE/Unilever - AXE Shower Pooling
  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • PadillaCRT - The Partnership at Drugfree.org: The Medicine Abuse Project: The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine by 2017
  • Edelman - Merial HEARTGARD 12.12.12 Campaign
  • Marina Maher Communications – Secret Deodorant: Mean Stinks Challenges Girls to Gang Up for Good
  • Mary Kay Inc. – Don’t Look Away
  • Racepoint Group Inc. – The Conversation Project : Launching a Social Movement

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Community Relations

2013_Platinum-PR-Awards_Community-Relations_TTNETWinner: TTNET - Life's Simpler with Internet

Honorable Mentions:

  • Blick & Staff Communications – Energizer Change Your Clock Change Your Battery
  • Garanti Pension and Life Company - "Back to School" - Educating not Employing Children
  • Memac Ogilvy - Ripples of Happiness
  • Molina Healthcare Inc. - Care 4 a Healthy IE
  • PRR - What to do to make it through

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Crisis Management

2013_Platinum-PR-Awards_Crisis-Management_LIVESTRONG-FoundationWinner: LIVESTRONG Foundation - From the Crisis Trenches: Blazing a New Trail in Communications

Honorable Mentions:

  • American Red Cross - Bracing for a Superstorm: How the American Red Cross Handled the Challenges of Hurricane Sandy
  • APCO Worldwide - MF Global Inc. Trustee
  • Bank of America – Response to Super Sandy
  • Catholic Charities Brooklyn and Queens - Hurricane Sandy
  • Cone Communications - Protecting Brand Reputation from a Plant Closure
  • Homefront Communications – Stop Big Trucks
  • Marketing Minds at Work - 2013 ZORA! Festival: From Crisis to Congratulations

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Employee Relations

2013_Platinum-PR-Awards_Employee-Relations_Financial-Times-Digital-Learning-Week-2012Winner: Financial Times Digital Learning Week 2012

Honorable Mentions:

  • BNY Mellon – Ensuring Global Financial Stability: Weathering Hurricane Sandy...Flawlessly
  • Fannie Mae is ALL IN for its Employees
  • Molina Healthcare Inc. - Can You See It Now?
  • Philips North America
  • U.S. Postal Service - MY WORK MATTERS

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Event Marketing

2013_Platinum-PR-Awards_Event-Marketing_EdelmanWinner: Edelman - Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales

Honorable Mentions:

  • Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target
  • GolinHarris for Nintendo of America - Super Mario 3D Land
  • HBO - The Weight of the Nation: an unprecedented public/private health awareness campaign
  • Hotels.com – Bedventure
  • Hunter PR – Dole Greenhouse at BlogHer 2012
  • Kanyon - New Year Concert
  • Peppercomm – Tyco’s Day One
  • Princeton HealthCare System - UMCPP Design for Healing Celebrations
  • SpringHill Suites by Marriott - SpringHill Suites' Art on the Road: 10 Cities, 10 Explorations

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External Publication

2013_Platinum-PR-Awards_External-Publication_American-Institute-of-Certified-Public-AccountantsWinner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA's Guide to Life and Awesomeness and The Future CPA's Guide to Work and World Domination

Honorable Mentions:

  • American Income Life Insurance - AIL/NILICO Labor Letter & Agenda
  • Energy Northwest – Keeping Current
  • Fluor Corporation - The Story of Fluor Corporation’s First 100 Years
  • LP Building Products - Engineered Wood Magazine
  • Tiller - J.P. Morgan Asset Management's Lessons Learned 2012: The Value of Strong Client Relationships in Volatile Times
  • U.S. Postal Service - 2013 Postal Facts

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Facebook Campaign

2013_Platinum-PR-Awards_Facebook-Campaign_Cooney-Waters-Group-IncWinner: Cooney/Waters Group Inc. - Parkinson's More than Motion

Honorable Mentions:

  • The Clorox Company - Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
  • Diamond PR- Marco Island Marriott: Next Generation
  • Edelman – Hilton HHonors Any Weekend, Anywhere Flash Sale
  • Healthways Inc. - SilverSneakers 2012 Holiday Giving; Fueled through Facebook
  • MWW – Nikon 1 “Small Moments are Huge” Program
  • RF|Binder Partners - Talenti Gelato & Sorbetto: Building a Loyal and Engaged Facebook Community
  • Zeno Group – Seattle’s Best Coffee “Black Friday Coffee Break”

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Financial/Investor Relations

2013_Platinum-PR-Awards_Financial-Investor-Relations_Qorvis-CommunicationsWinner: Qorvis Communications - Turning the Channel to Al Jazeera America

Honorable Mentions:

  • LaVoie Group - Radius Health Positioning A Biotech to Raise Capital in a Down Market
  • Ogilvy Public Relations - Shutterstock Soars as First NYC-based Technology IPO in Years
  • Strategic Public Relations Group - Tsui Wah - Continuing the Rise of a Hong Kong Legend
  • Strategic Public Relations Group - DYNAM - Setting Sights on the World Stage
  • Tanis Communications – Generating Excitement for a New Optical Leader

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Firm of the Year (Large)

2013_Platinum-PR-Awards_Firm-of-the-Year-Large_GolinHarrisWinner: GolinHarris

Honorable Mentions:

  • Cohn & Wolfe
  • Hill+Knowlton Strategies
  • Waggener Edstrom Worldwide
  • Weber Shandwick

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Firm of the Year (Midsize)

2013_Platinum-PR-Awards_Firm-of-the-Year-Midsize_Finn-PartnersWinner: Finn Partners

Honorable Mentions:

  • 5W Public Relations
  • DeVries Global
  • Eric Mower + Associates
  • Makovsky + Company
  • MWW
  • PMKBNC
  • SHIFT Communications

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Firm of the Year (Small)

2013_Platinum-PR-Awards_Firm-of-the-Year_Small_Deveney-CommunicationWinner: Deveney Communication

Honorable Mentions:

  • Adfero Group
  • Affect
  • InkHouse Media + Marketing
  • March Communications
  • Rasky Baerlein Strategic Communications
  • Singer Associates Public Affairs/Public Relations
  • Solomon McCown & Company, Inc.
  • Warchawski

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Global PR

2013_Platinum-PR-Awards_Global-PR_Rotary-InternationalWinner: Rotary International - End Polio Now

Honorable Mentions:

  • A Different Future and Finn Partners - Victims of Our Own Narratives: Israeli-Palestinian School Book Study Addresses Long-Standing Controversy of the Middle East
  • American Pistachio Growers - The Power of Pistachios
  • Bacardi Limited - Celebrating 150 Years of Bringing People Together
  • O'Malley Hansen Communications - Green for Good
  • Wyndham Hotel Group - Wyndham Hotel Group Global Public Relations Campaign
  • Yum! Brands Inc. - Taking People with You

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Green PR

2013_Platinum-PR-Awards_Green-PR_Porter-NovelliWinner: Porter Novelli - HP Environmental Leadership Campaign

Honorable Mentions:

  • Entergy Corporation - Geaux Green
  • Honeywell and Weber Shandwick – Green Boot Camp
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to make a difference
  • LG Electronics with Ogilvy Public Relations - LG: An Energy Efficiency "STAR"
  • O'Malley Hansen Communications - Green for Good
  • Rogers & Cowan - An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE

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Influencer Communications

2013_Platinum-PR-Awards_Influencer-Communications_Lockheed-Martin-CorporationWinner: Lockheed Martin Corporation - Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign

Honorable Mentions:

  • APCO Worldwide - New Yorkers for Beverage Choices
  • Be The Match with PadillaCRT - Inspiring Congressional Support of a Life-Saving Cause
  • Janus Capital - Investing and Politics
  • JSH&A Communications & The Hershey Company - Hershey's Cookie Headquarters
  • LG Electronics with Ogilvy Public Relations - LG Introduces the Sport of Techorating
  • Pollock Communications - Fifth International Scientific Symposium on Tea & Human Health
  • Porter Novelli - Almond Orchard Experience
  • RadioShack - Powering Up Influencers and Attendees at SXSW
  • Sprint - Velocity launch

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Internal Publication

2013_Platinum-PR-Awards_Internal-Publication_-Diageo-LACWinner: Diageo LAC – Our Passion

Honorable Mentions:

  • City of Sandy Springs - Year in Review
  • Lockheed Martin Corporation – Fire Control Focus Online Employee Newsletter
  • Ohio University – Compass
  • Prudential Financial – Keeping employees informed during Superstorm Sandy

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Marketing Communications

2013_Platinum-PR-Awards_Marketing-Communications_Asian-Art-MuseumWinner: The Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

  • Broadhead + Company - The Pursuit of 300: The Road to Higher Yields
  • Discover Student Loans – Stop the Panic!
  • Grey Canberra - Australian War Memorial: The Lone Nurse
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a "Gangs of New York" Style Cocktail Saloon
  • Makovsky + Company - Usage Survey: Taking on America’s Number One Killer
  • Novo Nordisk Inc. with Marina Maher Communications and The Rose Group - Diabetes in a New Light
  • SBC Advertising - Elmer’s Celebrates First Day of School with Moms Nationwide

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Media Event

2013_Platinum-PR-Awards_Press-Release_Singer-Associates-Public-AffairsPublic-RelationsWinner: Singer Associates Public Affairs/Public Relations - The $70 million press conference

Honorable Mentions:

  • The Alfred E. Smith Memorial Foundation - A Foundation Takes Back the Spotlight
  • PadillaCRT for Air New ZealandAir New Zealand – No Lag on London
  • DCI Group - Young Conservatives for the Freedom to Marry
  • M Silver: A Division of Finn Partners - Defrost Your Swimsuit
  • McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • NBC Entertainment – "30 Rock" Farewell Season
  • Waggener Edstrom Worldwide - Honeywell Aerospace: Storm Chasers Campaign
  • Weber Shandwick - Degree Men 'Afternoon Workout' Media Event with Carmelo Anthony

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Media Relations

2013_Platinum-PR-Awards_Media-Relations-Pepco-Holdings,-Inc.Winner: Pepco Holdings, Inc. – A Change of Direction

Honorable Mentions:

  • Cohn & Wolfe - What's Your "Wild Rabbit?" Hennessy Fans go 'Wild' for the Pursuit of Success
  • Dunkin' Donuts and RF|Binder - Brewing a Creative Communications Campaign
  • Hanna Lee Communications - The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a “Gangs of New York” Style Cocktail Saloon
  • Hormel Foods Corporation with Burson-Marsteller - Leveraging the Announcement of an Acquisition
  • Jaffe PR - Young Conaway Stargatt & Taylor, LLP Office Move Announcement
  • Luquire George Andrews - Belk: Fashion Not Politics, at the 2012 Democratic National Convention
  • Samsung Telecommunications America - From Notorious to Noteworthy the Game Changing Success of the Galaxy Note II
  • Yum! Brands Inc. - Taking People With You

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Multicultural Campaign

2013_Platinum-PR-Awards_Multicultural-Campaign_Weber-Shandwick2013_Platinum-PR-Awards_Multicultural-Campaign_Wells-FargoCo-Winner: Weber Shandwick - Pepsi Next: Wheel of Levy

Co-Winner: Wells Fargo and George Lucas' Red Tails: Turning a Corporate Sponsorship into an Integrated Marketing and Communications Campaign

Honorable Mentions:

  • American Pistachio Growers - The Power of Pistachios
  • Cohn & Wolfe - What’s Your “Wild Rabbit?” Hennessy Fans Go ‘Wild’ For the Pursuit of Success
  • Dell – Dell and PPR North America for Dell Advances Women Entrepreneurs
  • Havas PR and Transitions Optical - Invigorating Eye Health in African-American Communities
  • HMA Cultural Marketing – National Influenza Vaccination Disparities Partnership (NIVDP)

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Online Communication + SEM/SEO Initiatives

2013_Platinum-PR-Awards_Online-Communications_SEMSEO-IniativesJPA-Health-Communications2013_Platinum-PR-Awards_Online-Communications-SEMSEO-Initiatives_Weber-ShandwickCo-Winner: JPA Health Communications – The Melanoma Research Foundation

Co-Winner: Weber Shandwick - General Motors Revival: GM Dealers Take Comeback Story To The Streets

Honorable Mentions:

  • The Coca-Cola Company and Methodologie - The Coca-Cola Company 2011 Year in Review: Passionately Refreshing a Thirsty World
  • Pepco Holdings, Inc. - A Change of Direction
  • Rockwell Automation and PadillaCRT - Bringing RSTechED to the Manufacturing Masses
  • Weber Shandwick - The Breakfast Project

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Online Press Room/Media Center

2013_Platinum-PR-Awards_Online-Press-Room-Media-Center_Prudential-FinancialWinner: Prudential Financial - Prudential Newsroom

Honorable Mentions:

  • Allrecipes.com - Allrecipes Press Site
  • Genzyme - Genzyme Online Newsroom
  • HBO Latin America - HBO Latin America's press room offers exclusive content for journalists
  • Merck & Co. - Merck Online Newsroom
  • Virginia Beach Convention & Visitors Bureau - Virginia Beach's Online Pressroom Redesign
  • Weber Shandwick – Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

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PR on a Shoestring

2013_Platinum-PR-Awards_PR-On-a-Shoestring_NAMI2013_Platinum-PR-Awards_PR-On-a-Shoestring_RFBinder-PartnersCo-Winner: NAMI - You Are Not Alone

Co-Winner: RF|Binder Partners - Band Aid Brand transforming Healing Moments into Moments of Virtual Fun

Honorable Mentions:

  • Alliance Agency - Red Carpet Manicure Becomes Top At-Home Gel Manicure System
  • AMD Radeon HD 7990 eBay Publicity Stunt
  • GiveMN.org - Putting the Max Back into Giving Day
  • PadillaCRT - Viviscal: Bringing Awareness to Women's Hair Thinning & Hair Loss
  • Osborn Barr – 2012 Monsanto America's Farmers Mom of the Year Program
  • VerticalResponse Launches Search for America’s Next Teen Tycoon
  • Weber Shandwick - Taking a Tech Detox: Nat’l Day of Unplugging

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Press Release

2013_Platinum-PR-Awards_Press-Release_Singer-Associates-Public-AffairsPublic-RelationsWinner: Singer Associates Public Affairs/Public Relations - The $70 Million Press Conference

Honorable Mentions:

  • IEEE - Look Ma, No Hands: Finn Partners and IEEE Public Relations Program Drives Media and the Industry to Take Notice of the Future of Autonomous Cars
  • JCPR - Altegris Entertainment Series

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Pro Bono Campaign

2013_Platinum-PR-Awards_Pro-Bono_Cone-CommunicationsWinner: Cone Communications - Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow

Honorable Mentions:

  • Bellmont Partners - Always On Duty: A Permanent Memorial to Minnesota's Fallen Firefighters
  • Havas PR - Building Bridges Between One Young World and Pittsburgh
  • Reingold - Honor Flight: A Lasting Tribute

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Product Launch

2013_Platinum-PR-Awards_Product-Launch-Macy's-Brings-'Yes-Virginia-The-Muscial'-to-Schools-NationwideCo-Winner: Macy's Brings "Yes, Virginia The Musical" to Schools Nationwide

2013_Platinum-PR-Awards_Product-Launch_Waggener-Edstrom-WorldwideCo-Winner: Waggener Edstrom Worldwide - The New Office: Launching a Subscription for All

Honorable Mentions:

  • Bank of America Introduces the ATM with Teller Assist
  • Current Lifestyle Marketing – Hidden Valley for Everything, The New Ketchup
  • Erwin Penland Inc. - Denny's Takes a Trip to Middle-Earth with Hobbit-Inspired Menu
  • Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture
  • Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy
  • U.S. Postal Service - Major League Baseball All-Stars Commemorative Stamp Series
  • Weber Shandwick - Pepsi Next - Drink It To Believe It

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PSA

2013_Platinum-PR-Awards_PSA_Ogilvy-Public-RelationsWinner: Bristol-Myers Squibb with Ogilvy Public Relations - Men and Melanoma: The Unexposed Target

Honorable Mentions:

  • Cablevision & The Lustgarten Foundation - Real Kids Fighting Pancreatic Cancer
  • Counterpart International – A Child’s Sadness : Fighting Domestic Violence in Azerbaijan
  • Kaiser Permanente- Walk-And-Talk with Every Body Walk!
  • Lifetime Television – Your Life. Your Time. Your Vote
  • Molina Healthcare, Inc. -Thank You Molina
  • Yum! Brands Inc. - World Hunger Relief

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Public Affairs

2013_Platinum-PR-Awards_Public-Affairs_Padilla-Speer-BeardsleyWinner: Be The Match with PadillaCRT- Inspiring Congressional Support of a Life-Saving Cause

Honorable Mentions:

  • Beekeeper Group – Global Automakers' Positive Impact on the U.S. Economy
  • Cisco - Girls in ICT Day: Let’s Hear it for the Girls!
  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help ‘Raise our Flag’
  • Davies – Napa Pipe: A New Vision for Napans
  • FairPoint Communications - Beware of 876 Campaign
  • Food and Drug Administration – BeSafeRx: Know Your Online Pharmacy
  • Widmeyer Communications – Up to Us Campaign
  • Yum! Brands Inc. - World Hunger Relief

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Rebranding and Repositioning

2013_Platinum-PR-Awards_Re-BrandingRe-Positioning_Allison+PartnersWinner: Allison+Partners - From Startup to Mainstream: Dropbox for Everyone

Honorable Mentions:

  • XRS Corporation with Bellmont Partners Public Relations and Rumpza Consulting - Betting the Farm on Mobile Technology
  • Bravo Group – Tri-M Rebranding
  • Henson Consulting - I-Cash: Discover What's Yours: HC Program Helps Connect Record Numbers With Cash
  • Makovsky + Company – Crystal & Company
  • Weber Shandwick and MilkPEP - REFUEL: A New Audience and Usage Occasion for Chocolate Milk

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Research & Measurement

2013_Platinum-PR-Awards_Research-&-Measurement_MasterCardWinner: MasterCard - The MasterCard Conversation Suite

Honorable Mentions:

  • American Institute of Certified Public Accountants - This way to CPA Analytics and Framework Analysis
  • Northwestern Mutual - State of Planning in America
  • NYU School of Medicine - Team Science - 2012 Research Report

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Satellite Media Tours

2013_Platinum-PR-Awards_Satellite-MediaTours_American-Red-CrossWinner: American Red Cross - Twister Coming? There's an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour

Honorable Mentions:

  • Hilton HHonors Program - Citi Hilton Honors Reserve Credit Card Launch
  • IHG - Travel Bonus with Tabatha Coffey
  • Marina Maher Communications- Merck & Resolve Remind Couples that a Conversation with a Specialist Could be the Start of Something Small
  • Marina Maher Communications - Merck for Mothers Encourages Women to Get Informed about Maternal Mortality

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Social Media Campaign

2013_Platinum-PR-Awards_Social-Media-Campaign_-Hampton-HotelsWinner: Hampton Hotels - Hamptonality Moments

Honorable Mentions:

  • Elizabeth Arden/Lippe Taylor - Revolutionizing Social Good #PinItToGiveIt
  • Global Strategy Group with Priorities USA Action - The Social Media Campaign to Help Re-elect President Obama
  • Grow Marketing- Premier Protein
  • Jones Lang Lasalle, Inc.- #ShowJLLYourSkyline
  • Major League Baseball - MLB Fan Cave
  • Social@Ogilvy - Huggies Baby Shower Planner
  • Weber Shandwick - Stratasys Asks the World "What's Possible?" with 3D Printing
  • Zemoga Inc. - It's Colombia not Columbia

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Speeches

2013_Platinum-PR-Awards_Speeches_Ogilvy-Public-RelationsWinner: Ogilvy Public Relations - We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time

Honorable Mentions:

  • Diageo North America - Remarks to Responsible Retailing Forum
  • Eastern Virginia Medical School
  • Hill+Knowlton Strategies - Reputational Risk: What has Changed Since "Tylenol"?
  • U.S. Postal Service - William H Johnson Forever Stamp

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Trade Show/Event PR

2013_Platinum-PR-Awards_Trade-Show-Event_AMDWinner: AMD Technograffiti at SXSWi 2013

Honorable Mentions:

  • Consumer Electronics Association – PR Campaign for the 2013 International CES
  • GolinHarris for Nintendo of America - Nintendo “Drives” Mario Kart 7 to a New Dimension
  • Kodak Graphic Communications Group - Yellow Changes Everything: Kodak Develops a New Strategy at drupa 2012
  • Macy’s - 86th Annual Macy’s Thanksgiving Day Parade
  • Stein IAS – Trelleborg: The Institute of Contemporary Print

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Twitter Campaign

2013_Platinum-PR-Awards_Twitter-Campaign_Unilever-and-Weber-ShandwickWinner: Weber Shandwick for Unilever N. America – CLEAR Scalp & Hair Beauty Therapy

Honorable Mentions:

  • Akmerkez Shopping Center – Let Your Wish Fly
  • M&P Food Communications - #SafeEggs Trends on Twitter
  • RF|Binder Partners – McGraw-Hill Education: A Beacon of Digital Learning within a Digital Space
  • Virgin Atlantic Airways – MINI #FITFOO

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Video Program

2013_Platinum-PR-Awards_Video-Program_Marina-Maher-CommunicationsWinner: Marina Maher Communications - P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world

Honorable Mentions:

  • Weber Shandwick – American Airlines “I Believe in American/Putting American Back on Top”
  • Boeing - From Inspiration to Innovation
  • Genentech - Translating Science: How to Get Into the Brain
  • Politico’s Brand Website Video
  • Weber Shandwick and MilkPEP - REFUEL Training Day Video Series

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Website Marketing

2013_Platinum-PR-Awards_Web-Site-Marketing_Hilton-Hotels-&-ResortsWinner: Hilton Hotels & Resorts – Vacationitis

Honorable Mentions:

  • American Institute of Certified Accountants – TheWayToCPA Exam & Licensure Section
  • Boeing – From Inspiration to Innovation
  • PadillaCRT – Turning Blueberries Into Little Blue Dynamos
  • Kaiser Permanente – Every Body Walk!
  • Marina Maher Communications – Merck Helps College Women Plan It Forward and Consider Long-Acting Contraceptives

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Word of Mouth/Viral Campaign

2013_Platinum-PR-Awards_Word-of-MouthViral-Campaign_StratasysWinner: Weber Shandwick - Stratasys Asks the World "What's Possible?" with 3D Printing

Honorable Mentions:

  • Henson Consulting - Big Ten Network Kicks Off Second-Annual Big 10K in Chicago
  • Memac Ogilvy - Ripples of Happines
  • The Nature Conservancy - A Tsunami of Suds

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Wow! Award

2013_Platinum-PR-Awards_WOW!-Award_Marina-Maher-CommunicationsWinner: Marina Maher Communications - Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture

Honorable Mentions:

  • AMD – AMD Radeon HD 7990 Publicity Stunt
  • Citizen Optimum – Tourism BC 2012 Annual Campaign
  • Hanna Lee Communications - "The World's Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a 'Gangs of New York' Style Cocktail Saloon"
  • Ketchum – DoubleTree by Hilton's Little Things Project
  • Major League Baseball - MLB Man Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant
  • Peppercomm – T.G.I. Friday’s “The Last Friday”
  • Weber Shandwick – General Motors Revival: GM Dealers Take Comeback Story To The Streets

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