Looked at clinically, we know that the president’s communications skills can’t help but influence the tone of civic discourse online and, to a lesser degree, in person. Individuals and organizations must swim in, navigate and adapt to these incivil waters.
Marvel’s long-awaited “Black Panther” has already shattered box-office pre-sale records and is shaping up to be the most successful movie with an almost all-black cast ever released. But the source comic book was not always as infused with such resonant ideas about racial identity, class and power. Here’s a look at the influencers who helped reframe Black Panther’s brand and identity as a powerful avatar for black representation on the big screen.
Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will receive media attention.
The horrific events in South Florida that left 17 people dead and roughly twice that number wounded was the 25th fatal, active school shooting since Columbine in April 1999. While the shootings share many characteristics, they differed in a number of the ways communications figured into the equation.
About nine months ago, sisters Alison Goldstein Lebovitz and Amanda Goldstein Marks were on the phone, cracking each other up, when they realized their conversations might make a good podcast. The ensuing Sis & Tell podcast has won a lot of fans—and grown the sisters’ personal brands—in a short time due to its intimacy, authenticity and humor. Here, the sisters provide a few tips they’ve learned along the way for brands and individuals looking to launch a podcast.
Each year, PR News honors the top corporate social responsibility campaigns—and the brands and communicators behind them—at its CSR & Nonprofit Awards Luncheon at Washington, D.C.’s historic National Press Club. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.
“Honestly, I’m here to talk about the Olympics, not gossip,” gold medal winner Shaun White said in response to a reporter’s inconvenient question about a sexual harassment accusation that eventually was settled out of court. But reporters aren’t paid to stick to a star’s script, usually—the Olympic champion knows that now.
Influencer marketing is a young discipline and the rules of play are still in flux. While it can be a challenge just to identify the right brand ambassadors, the importance of the vetting process—and the involvement of your brand’s legal department—can’t be overstated. We recently sat down with Kara Hendrick, manager of global digital strategy for Velcro Companies, to let us in the “loop” about how she handles influencers—and why her company’s legal department is an essential partner.
We often examine PR campaigns once they’re over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald’s constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.
Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include PRSA’s chief challenging the LA Times, another wrinkle in the Nassar/gymnastics scandal and new tools coming March 1 for publishers on Facebook’s News Feed.
Financial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.