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The thought of Black Friday brings to mind images of huddled shoppers braving the cold at 5 a.m., waiting for the doors of their favorite store to open so they can barge through, trampling anyone who gets in their way. This year, holiday shoppers are seeing Black Friday deals starting before Thanksgiving and, for the most part, remaining available until Christmas. Here’s a look at some of the brands turning the day into a week- or month-long affair, as well as a brand that is taking a strong stand against the madness.

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We recently talked to Vince Wasseluk, video producer, and Clare Furman, associate marketing manager, at Klein Tools—who will be speaking about their video strategy and production tactics at the Video Boot Camp, Dec. 6 in D.C.—about what metrics they bring to senior leaders to prove their successes and earn more video budget.

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Five communications veterans will be inducted into the PR Hall of Fame at PR News’ 2017 PR People Awards luncheon on Dec. 5 at the historic National Press Club in Washington, D.C. Entry into the PR Hall of Fame is PR News’ highest honor: Inductees are PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play.

Charlie Rose, Journalist

This Week In PR

November 21st, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include analysis of Charlie Rose’s #metoo statement, growth at Weber Shandwick and Ruder Finn and Harlan Teller comes to APCO Worldwide.

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This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.

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Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.