Platinum PR Award Winner/Marketing Communications: NPR’s ‘The Tavis Smiley Show’: News Hook Gives Radio Show Great Reception

The potential audience for Tavis Smiley falls into roughly two camps: There are the devoted listeners, and those who have never heard of the man. When Smiley took his daily,
one-hour news magazine to National Public Radio at the start of 2002, NPR's PR managers knew they would have to reach the latter group, raising awareness of Smiley as a
charismatic, African-American personality eager to bring an alternative perspective to the airwaves.