Pitching To The Parties

With the Democratic and Republican National Conventions right around the corner -- the Dems in Boston July 26 through July 29 and the GOP in New York Aug. 29 through Sept. 4 -
- we thought it would be interesting to look at which newspapers are the most popular among Democrats, Republicans and Independents.

The first column includes total population, followed by the number of people in each area who identified themselves politically and, finally, the top newspaper in each market.

Target: POLITICAL PARTY AFFILIATION -- INDEPENDENT (Jan 2002-March 2003)
Metro Market Areas
Total Surveyed
Target Persons
Top Pub
Boston, MA
4,022,000
1,963,000
Boston Globe
New Haven, CT
639,000
271,000
New Haven Register
Hartford, CT
893,000
345,000
Hartford Courant
Spokane, WA
398,000
154,000
Spokesman Review
Denver, CO
1,838,000
694,000
Rocky Mountain News
Columbia-Jefferson City, MO
161,000
59,000
Columbia Tribune
Seattle-Tacoma, WA
2,734,000
998,000
Seattle Times
Austin, TX
965,000
350,000
Austin American-Statesman
Colorado Springs, CO
386,000
136,000
Colorado Springs Gazette
Cleveland, OH
1,616,000
568,000
Plain Dealer

 

Target: POLITICAL PARTY AFFILIATION--REPUBLICAN (Jan 2002-March 2003)
Metro Market Areas
Total Surveyed
Target Persons
Top Pub
Salt Lake City, UT
1,143,000
475,000
Deseret News
Boise, ID
322,000
133,000
Idaho Statesman
Colorado Springs, CO
386,000
148,000
Colorado Springs Gazette
Omaha-Council Bluffs, NE/IA
508,000
193,000
Omaha World Herald
Jacksonville, FL
852,000
321,000
Times-Union
Fort Meyers-Naples, FL
580,000
217,000
News-Press
Tulsa, OK
630,000
237,000
Tulsa World
Wichita, KS
403,000
148,000
Wichita Eagle
Sarasota, FL
502,000
182,000
Herald-Tribune
Jackson, MS
323,000
116,000
Clarion-Ledger

 

Target: POLITICAL PARTY AFFILIATION--DEMOCRAT (Jan 2002-March 2003)
Metro Market Areas
Total Surveyed
Target Persons
Top Pub
Pittsburgh, PA
1,833,000
826,000
Pittsburgh Post-Gazette
Baltimore, MD
1,962,000
878,000
Baltimore Sun
New Orleans, LA
931,000
397,000
Times-Picayune
San Francisco, CA
5,315,000
2,213,000
San Francisco Chronicle
New York, NY
14,316,000
5,902,000
NY Daily News
Washington, DC
3,535,000
1,462,000
Washington Post
Lexington, KY
374,000
153,000
Lexington Herald-Leader
Philadelphia, PA/NJ metro
3,826,000
1,522,000
Philadelphia Inquirer
Chicago, IL
6,703,000
2,648,000
Chicago Sun-Times
Memphis, TN
892,000
350,000
Commercial Appeal

 

Source: Delahaye Medialink