Phil & Aaron Talking PR: The Case of the Miscreant Frog

(This week, PR News editors Phil Hall and Aaron Jenkins hop all over a crisis communications story involving a man in a frog costume.) PHIL: This

column involves PR, HR and crisis communications. I read an article in Sports Illustrated about the arrest of Cecil McLaurin Amick III, who was employed as the loveable

frog mascot Reedy Rip'It for the Class A Greenville (SC) Drive baseball team. It appears that Amick (dressed in his frog costume) molested a woman while she was coming

down a stadium stairwell following a game in April. Using the power of hindsight, how could such a mishap been prevented?