Perry’s Media Coverage is Well-Toned

Let this be a lesson that public perception can turn on a dime: From May 2 to Oct. 9, presidential candidate Rick Perry garnered the most positive media coverage among peers, finds Pew Research. Since then, we suspect those numbers have changed since then. For President Obama, the public perception has not turned on a dime, and there is communications work to be done: Though covered largely as president rather than a candidate, negative assessments of Obama have outweighed positive by a ratio of almost 4-to-1, says Pew Research. The assessments of the president in the media were substantially more negative than positive in every one of the 23 weeks studied. In no week during a five-month study window was more than 10% of the coverage about the President positive in tone.

Source: Pew Research