Pauline Draper-Watts is global head of measurement and analytics for Edelman Berland, the strategic research arm of Edelman. She is passionate about good research and solid media analysis that demonstrate the effectiveness of communication. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional data.
Pauline is a past chair for the Institute for Public Relations’ Commission on Public Relations Measurement & Evaluation. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the Barcelona Declaration of Measurement Principles. As one of the thought leaders in the industry, she has presented at numerous other conferences and co-authored several white papers.