Social Communications and Strategy Manager
Patti Shea is a social communications and strategy manager for AARP. She oversees the association's Home & Family portfolio, which includes grandparenting, sex, caregiving and aging in place technologies, social messaging, blogging and campaign strategy. In 2012, she designed the social rollout of AARP's collaboration with the AdCouncil to bring the issue of caregiving into every American household.
She is also in charge of the platform that tracks the organization's 220+ social accounts and analytics, and is eagerly awaiting Pinterest's release of its API so board engagement can be better tracked.