Patient Testimonials Convey High-Quality, Hometown Care

Middle Tennessee Medical Center's (MTMC) is using first-hand patient testimonials throughout its advertising campaign to convince newcomers to Murfreesboro, Tenn., that exceptional healthcare does not require a 20-mile drive to Nashville. Its tagline, "Great Care. Right Here," is personified by patients who received high-quality medical care and live in the six counties serviced by MTMC.