Overheard: Meet Me At The Crossroads

"The public relations profession is at a critical junction on the road to either greater success - or a loss of integrity and identity. I say this because many of our basic communications tools are now available to anyone and everyone through the blessings of technology
- and more are invented almost every week, it seems, which only complicates the listening process because there is so much more that we are hearing. But we all know that simple access to the Web does not a professional communicator make."