"The public relations profession is at a critical junction on the road to either greater success - or a loss of integrity and identity. I say this because many of our basic communications tools are now available to anyone and everyone through the blessings of technology
- and more are invented almost every week, it seems, which only complicates the listening process because there is so much more that we are hearing. But we all know that simple access to the Web does not a professional communicator make."
-- Harvey Greisman, VP-Communications IBM Global Services and chairman of the Arthur W. Page Society's 21st Annual Conference, to 150 Society members at the close of the conference (Sept. 14).