The PR industry grew a record 32% in the US and 22% worldwide, according to the 2000 Industry Documentation & Rankings report by the Council of Public Relations Firms.
Council President Jack Bergen says the data will help attract other industries to develop applications for agency pros, such as technology solutions providers and HR
consultants.Bergen's data can also bwe used to help downsize. One chart breaks out revenue per employee based on agency size. Simply divide the amount of lost revenues by revenue
per employee, and you'll know how many employees need to get the axe.
(Bergen, 877-PRFIRMS, report is available at prfirms.org/infocenter/rankings.html)