As recruiting quality PR professionals becomes more challenging, departments and executives might do well to begin noticing the birthdays of higher-level PR managers in other companies and agencies. Take Cohn & Wolfe founder and former chairman Bob Cohn. When he turned 64, he was contractually limited to doing 25% of the work he did before hitting retirement age. "At 25% less the pay," Cohn adds. After a year he wanted to go back to working full time with his eponymous agency, but the New York office declined his offer to return.