How many times do major media cover ordinary missing persons? Without a concerted publicity campaign, not often. That's why the Carole Sund/Carrington Memorial Reward
Foundation launched a major media blitz on behalf of missing Washington, DC intern Chandra Levy of Modesto, Calif. The foundation is calling the shots for Levy's family, including
a media tour and press conferences. Within days of her disappearance, Levy's story was picked up as national news on wires, numerous TV news shows including "The Today Show" and
the front pages of The New York Times and The Washington Post.
(http://www.carolesundfoundation.com)