If the economic bust could crush the likes of Industry Standard, what could it do to a startup technology pub? CMP Media's InformationWeek isn't letting such deflating thoughts
get in the way of its latest offshoot, a high-tech monthly dubbed Optimize. The book is scheduled to make its debut in November, targeting business technology executives with a
practical, business-oriented approach to high tech.
(Brian Gillooly, 212/691-8215)