Open Mike

I thought your readers should be aware of the flip side of the [co-op satellite media tour] issue (PRN, June 19). Co-op SMTs are generally ineffective. Spending much
less than you would for a stand-alone SMT can be very seductive. But TV viewers are already bombarded by too many product plugs. No brief mention in a montage of products (that
are oftentimes not even connected) is going to do much good.