Your Nov. 6 [editorial] regarding the Gellman PR/Leo J. Brennan alliance contained inaccuracies we believe are misleading to your readers. The purpose of the press release
referenced was to announce the strategic combination of our agency's PR capabilities with Brennan's advertising, marketing communications and Internet resources, not to
announce that Gellman PR is now an interactive PR agency. The accompanying photo, showing the agency principals in Brennan's Web site server facility, correctly symbolizes the
new Internet technology offered to clients.
Your article begins by unfairly criticizing us for sending [unsolicited material]. Before sending our press release and photo to you, my associate called you to specifically
ask whether you wanted a hard copy or email version of the news release/photo. You requested a hard copy. When we reminded you about our phone call, your response was that since
you get so many calls, it's hard to remember [our call]. The responsibility of good reporting is accuracy, especially when editorial coverage impacts the sound reputation of
agencies like [ours].
-Marv Gellman, president, Gellman Public Relations Co., Inc.
Editor's Note: Mea culpa on the phone situation. Readers, for future reference, please send releases via email ([email protected]). If we feel your stuff is newsworthy, we'll contact you for more details. Please reserve phone calls for
earth-shattering news. And if you call while we're on deadline (Thursday mornings) you'd better be reporting that the Pope is making a career switch to the PR biz.
Thanks!