â–¶ Video Viewership Up: Charge up that Flip camera: A study of online video viewership in Q2 of this year by Brightcove and TubeMogul finds that consumers are watching 11% more videos than the quarter before. Other findings include:
• Video consumption on newspaper sites grew the most in the quarter from the quarter before, by 65%.
• The average time watched was two minutes—with TV broadcast sites the highest at three, and radio sites lowest at just over one minute.
• Nearly 60% of brand managers polled say they plan to invest more in online video in the next 12 months.
• 70% of those polled said they plan to add mobile video to their communications mix in the next 12 months.
Source: Brightcove/TubeMogul
â–¶ I’ll Take That One Back: A survey from tech shopping site Retrevo finds that one-third of social networkers admit to regret posting a “snippy” or ill-advised comment on Facebook or Twitter. Other survey findings include:
• Smartphone users are particularly prone to “poster’s regret,” with a 54% admitting to a mobile post that left them red-faced afterward. Specifically, 59% of iPhone admitted to a regrettable lapse of judgment.
• Age also plays a factor in too-hasty posting, with 54% of social networkers under 25 wishing they hadn’t posted last night’s party photos, while of those 25 and above, 27% said they’d committed an embarrassing faux pas.
• About 40% of the respondents were able to zap their comments and photos before any damage was done; 31% said their embarrassing posts didn’t cause any problems; and 19% claim that their impulsive posts caused problems at home or the office.
Source: Retrevo
â–¶ Cause Branding Gains Consumer Cred: A consumer study from PR agency Cone says that communicators promoting social or environment causes in their promotions and advertising are becoming increasingly popular among U.S. consumers. Specific study findings include:
• As a general strategy, cause branding finds strong support among Americans, with 88% agreeing that the practice is “acceptable.”
• 80% of customers would switch from a brand that does not support a cause to one that does, provided the two products are of similar quality and are sold at a similar price.
• The popularity of cause-based marketing is also likely to increase in future, with 94% of younger consumers and 95% of mothers saying its use is acceptable.
• 85% of respondents say that they have a more positive view of a brand if it supports a cause they care about, while 90% would like firms to keep them informed about the causes they support. PRN
Source: Cone