â–¶ Managing Online Rep: Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults, says a Pew Research Center study. Those Internet users ages 18-29 are more likely than older adults to follow certain behaviors:
• They take steps to limit the amount of personal information available about them online: 44% of young adult Internet users say this, compared with 33% of Internet users between ages 30-49, 25% of those ages 50-64 and 20% of those ages 65 and older.
• They change privacy settings: 71% of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online. By comparison, just 55% aged 50-64 have changed the default settings.
• They trust social networking sites less: When asked how much of the time they think they can trust social networking sites like Facebook, MySpace and LinkedIn, 28% of SNS users ages 18-29 say “never.” By comparison, a smaller segment of older users express such cautious views; 19% of SNS users ages 30-49 and 14% of those ages 50-64 say they never trust the sites.
Source: Pew Research Center
Are you kidding me? A complete sign in panel to access an “article” comprising 3 bullet points?? The hurdle was NOT commensurate with the reward…last time doing that.