Monitoring. Looking for ways your company can monitor the Internet for news - good and bad - about your company? A new white paper, Guide to Internet Monitoring and
Clipping, commissioned by CyberAlert and prepared by MarketingBASE, provides a summary of industry developments, case studies and criteria for choosing a monitoring service.
Check it out at http://www.cyberalert.com.
Another approach to tracking company references is being offered by Medialink and Northern Light Technology in a joint venture b-to-b application that simultaneously tracks
references to organizations across the Internet, television, print and other major media. The application is called Total News Tracking. Call Susan Macaluso, AVP of U.S. marketing
for Medialink, 212/812-7034, for more information.
Looking for Experts. Association Central.com is a Web site that coordinates information about associations, publications, events and news stories. Formore information,
contact Bruce Gudenberg, 240/453-6339.
Media Changes. PressWatch from MediaMap provides weekly updates of changes in the journalistic world. You can subscribe by sending a message to [email protected].
Internet Press Releases. Electronic Media Communications has introduced a new service, InternetPressKit.com, which will send information to select media, analyst and b-
to-b audiences. The service also can serve as an electronic watchdog, monitoring major wire services for releases about its clients. For more information, call Ashling Moss,
949/852-3999.
Newsletter Tool. A one-stop site for creating newsletters via the Web has been introduced. iMakeNews.com provides templates for design, content suggestions, mailing list
management and other features for a monthly fee. Contact Jeff Mesnik, 617/964-4400, x 204, for more information, or log onto the Web site.