Online Press Room Report Card: Gaming Sites Not Making The Grade

Gaming companies continue to rake in revenue, as gamers have bucked the media recession of the last few years. But they're apparently not investing much coin into their
communications efforts. In this assessment of gaming companies online pressrooms, written by Steve Smith, editor-in-chief of PR NEWS sister publication Electronic Gaming Business,
we offer some valuable lessons on why it's crucial for industries to cultivate good media relations, particularly online, which, of course, is where all the waves are headed.