Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR's StrategyOne market research division. Your responses will be held in
the strictest confidence. Results will be announced at the PR NEWS Strategic Online Communications Seminar, December 4-5 in Washington, DC, and will be featured in a
December issue of PR NEWS.
As a thank you for filling out this survey, we'll give you $25 off your registration to the December 4-5 Strategic Online Communications Seminar. (Mention code "SVY" when you
register online at http://www.PRandMarketing.com or by phone at 888/707-5814.) PLEASE RESPOND BY NOVEMBER 28. Fax this survey
to 301/340-1451 or email Jenny Sullivan at [email protected].
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For the PR NEWS Strategic Online Communications Seminar
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1. What methods does your company/department use to implement online PR? Please place an "X" in the [ ] next to those that apply:
[ ] Email
[ ] Company Web page
[ ] Virtual meetings/conferences
[ ] Online syndicates
[ ] Online research
[ ] Crisis extranets (dark sites)
[ ] Corporate intranet
[ ] Other (specify):
2. Rank which constituencies are most important to your organization's online PR efforts (Indicate your response in the [ ] provided, 1= most important):
[ ] Clients (for agencies only)
[ ] Customers or members
[ ] Employees
[ ] Investors
[ ] Media
[ ] Strategic partners
[ ] Academia
[ ] Other (specify):
3. What percentage of your budget is allocated to online PR? Indicate your response with an "X".
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
4. How much of your department's or agency's time is devoted to online communications - specifically online PR initiatives? Indicate your response with an "X".
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
5. How much of your department's or agency's time do you think WILL BE dedicated to online PR initiatives five years from now? Indicate your response with an "X".
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
6. How often do you monitor or visit the following (please place an "X" next to those that you visit and fill in the frequency following the ":" with a few times per week; a
few times per month; or rarely, if ever):
[ ] Chat rooms:
[ ] Competitors' Web sites:
[ ] Industry Web sites:
[ ] Legislative sites:
[ ] Newsgroups:
7. Does your company/agency have specific online crisis models in place (e.g., a dark site, pre-developed multimedia presentation, clips, etc.?)
[ ] Yes (please place an "X" in the brackets next to any practice areas for
which these models have been developed):
[ ] Healthcare/science
[ ] Technology/telecom
[ ] Investor relations
[ ] Public affairs
[ ] Consumer affairs
[ ] B-to-B
[ ] Reputation management
[ ] Sports/entertainment
[ ] Other (specify):
[ ] No
[ ] Don't Know