We'd like to learn more about the role the Internet plays in your day-do-day life as a communicator. Please fill out this survey, conducted by PR NEWS and Weber Shandwick
Worldwide, The Weber Group and Miller/Shandwick Technologies. Your response will be held in strictest confidence. Survey results will be released at the PR NEWS Strategic Online
Communications Seminar, June 15 in Boston, and will be featured in an upcoming issue of PR NEWS.
As a thank you for filling out this survey, we'll give you $25 off your registration to the June seminar. (Mention code "SVY" when registering) Plus, your name will be entered
in a drawing to receive a free 6-month subscription to PR NEWS. Winners will be announced next month.
Fax this survey with your business card to 301/340-1451 or respond online at http://www.PRandMarketing.com Please respond by June 5,
2001.
Please place an [X] to indicate your response to the questions below.
1.What methods does your company/department use to implement online PR? Please check those that apply:
[ ] Email
[ ] Company Web page
[ ] Virtual meetings/conferences
[ ] Online syndicates
[ ] Online research
[ ] Crisis dark sites
[ ] Corporate intranet
[ ] Other (specify) ___________
2.Rank which constituencies are most important to your organization's online PR efforts (1= most important):
[ ] Clients (for agencies only)
[ ] Customers or members
[ ] Employees
[ ] Investors
[ ] Media
[ ] Strategic partners
[ ] Academia
[ ] Other (specify) ___________
3.What percentage of your budget is allocated to online PR?
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
4.How much of your department's or agency's time is devoted to online communications - specifically PR initiatives?
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
5.How much of your department's or agency's time do you think WILL BE dedicated to online PR initiatives five years from now?
[ ] None
[ ] Less than 25%
[ ] 26-40%
[ ] About 50%
[ ] About 75%
[ ] 100%
[ ] Don't know
6.How often do you monitor or visit the following: A) daily; B) a few times per week; C) a few times per month; D) rarely, if ever):
[ ] Chat rooms ___________
[ ] Competitors' Web sites _________
[ ] Industry Web sites ___________
[ ] Legislative sites ___________
[ ] Newsgroups ___________
7.Does your company/agency have specific online crisis models in place (e.g., a dark site, pre-developed multimedia presentation, clips, etc.?)
[ ] Yes (check all that apply)
[ ] Healthcare/Science
[ ] Technology/Telecom
[ ] Investor Relations
[ ] Public Affairs
[ ] Consumer Affairs
[ ] B-to-B
[ ] Reputation Management
[ ] Sports/Entertainment
[ ] Other (specify) ____
[ ] No
Why not?
[ ] Don't Know
8. Do you feel as though your company/agency takes advantage of all the online multimedia tools available to maximize PR impact?
[ ] Yes
How so?
[ ] No
Register Now
For the PR NEWS Strategic Online Communications Seminar, June 15. Call 888/707-5814 or visit http://www.PRandMarketing.com/seminars/SOCS