On the Record

Every morning from 6 a.m. to 10a.m., nearly half of the entire country is listening to the radio (in some clogged metropolitan areas, the concentration of listeners is higher
as people sit trapped in their idling cars). So while getting your company on the radio can be a PR bonanza, journalists who rule the airwaves are not easily wooed. The following
strategic points to follow when pitching radio journalists come from media-relations guru Lisa Kovitz of Burson-Marsteller. She hosted a recent Publicity Club of New York
luncheon featuring a panel discussion of radio producers and reporters, from network and local radio organizations around the country.