On the Pulse: Executive Trials Consensus From Counselors Academy Study Is For Defendants to ‘Lay Low’

Martha Stewart. John Rigas. Scott Sullivan. Although they have
not been convicted of any crimes yet, the media have swiftly turned
them into symbols of late-1990s greed run amok. And it's a fairly
safe bet that, regardless of their legal outcomes, Stewart, Rigas,
et al. will become classic case studies in the PR field. But what
should the defendants do now to salvage their (sagging)
reputations? A recent study conducted by the Counselors Academy and
PR NEWS took the pulse of PR execs to find out.