Wireless contender InterDigital Communications Corp. hires GCI Group to craft
a financial communications program...7-Eleven taps Morgan Marketing & PR
to handle radio promotions and several grand opening celebrations in Los Angeles...Turner
PR introduces Denver's new "Fat City" entertainment complex with a VIP celebrity
charity bowl and sneak peek events for the media...Germinder & Associates
will handle Web-based PR for freightPro.com, a b-to-b service for freight shippers
...Convene.com, an e-learning application, taps Landis Communications for a
suite of PR services including brand positioning, partnership promotions, analyst
and media outreach and trade show communications...Mott's Inc. launches an integrated
campaign to promote its Clamato tomato cocktail to Latino audiences...Mars introduces
its new Milky Way Midnight candy bar with the Web site http://www.SeizeTheNight.net.
On the Campaign Trail
