Ogilvy PR 90210

It's a different kind of reputation management. Ogilvy PR Worldwide now owns a stake in the images of celebrity brat pack actors like Leonardo DiCaprio, Claire Danes, Ben Affleck and Renee Zellweger. The firm has announced the acquisition of the Beverly Hills-based BWR Public Relations, the nation's largest independent entertainment PR agency. Other BWR clients include Disney, Playboy, Club Med, Kodak and Excite. The merger elevates Ogilvy's West Coast stature, making it the fifth-largest PR firm in L.A. (310/550-7776)