Ogilvy Hungry for New Business

Ogilvy PR partners with five WPP brands to form CONSUME, a global food, beverage and nutrition group. The practice will bring food marketing, brand strategy and package design
expertise to bear on clients looking to reach youth, ethnic groups and household decision makers with food and beverage messages. Ogilvy's partners will be The Food Group, a food
consultancy providing marketing and culinary consulting; The Geppetto Group, a kids and teens marketing firm; The Market Segment Group, specializing in multicultural markets; The
Store, a retail industry strategist; and Enterprise IG, which offers expertise in package design. Dean Trevelino, EVP, will lead Ogilvy's efforts. (Trevelino, 404/881-2326, dean.trevelino@ogilvypr.com)