Social Media Summit


Speaker Presentations

To view each speaker's presentation click on their name.

Social Media Analytics, Part 1: How to Determine Which Data to Pull and Analyze
Jennifer Sunshine, Digital Channel & Communities Leader, GE Power & Water, @generalelectric
Johna Burke, EVP, BurrellesLuce, @gojohnab, @BurrellesLuce
Tim Baker, Director of Digital Marketing & Acquisition, Amazon, @IAmTimBaker

Social Media Analytics, Part 2: How to Get Insights from Data and Apply It to Communications Strategies
Nicole Moreo, Director of Research and Insights, Peppercomm, @KikiMoreo, @peppercomm
Nadia Goodman, Social Media Editor, TED, @nadiagoodman, @TEDTalks
Brian Weber, Corporate Director for Public Engagement, Bright House Networks, @brianRweber, @BrightHouseNow

Emerging Platforms: Periscope and Live Streaming's Applications for Brands
Erika Kauffman, Partner, General Manager & Executive Vice President, 5WPR, @5W_PR
Mallory Perkins, Senior Manager of Digital Strategy, Walmart, @walmart

Luncheon Keynote Presentation: Hidden Behavior Cues That Boost or Bust Credibility
Kare Anderson, Columnist, Forbes and Huffington Post; Author, "Mutuality Matters," @KareAnderson

4 Millennials on Chairs Talk Content Diets and Habits*
Maureen McCarty, Deputy Director of Marketing, Human Rights Campaign, @HRC
Nick Goodwin, Director, Corporate Issues, Weber Shandwick, @WeberShandwick
Rebecca Kaufman, Specialist, Worldwide Communications, MasterCard, @MasterCardBecca
Ali Pearce, Senior Account Executive, Peppercomm, @Peppercomm

*Q&A,this session does not have speaker presentations

Social Media & Customer Service
Heidi Sullivan, Senior VP & Product Lead, Content & E-Commerce, Cision, @hksully, @Cision

Emerging Platforms: Is Snapchat Right for Your Audience?
Kathy Baird, VP, Strategy and Social, Social@Ogilvy, Ogilvy Washington, @kathymbaird, @ogilvypr

Case Studies: Successful Cross-Platform Audience Campaigns
Rob Robinson, Senior Social Media Specialist, Nissan North America, @NissanUSA
Jennifer Brain-Mennes, Director of Media and Public Relations, Post Foods, @JenniferMennes
Marissa Pick, Director of Social Media, CFA Institute, @MarissaPick
Joshua Nafman, Senior Director, Brand Marketing & Digital/Social/Content, KIND Snacks, @jnafman, @KINDSnacks

Emerging Platforms: Messaging Apps to Watch--and Maybe Use for Your Brands
Katrina Klier, Global Managing Director of Digital Marketing and Communications, Accenture, @KatrinaKlier
Anastasia Lopez, Vice President of Social Media, PadillaCRT, @Anastasia_NYC, @PadillaCRT

Bonus Items: