Speaker Presentations
Boot Camp Workbook

To view each speaker's presentation click on their name.

How to Identify Keywords Your Audience Is Searching for and Employ Them Effectively
Mana Ionescu, President, Lightspan Digital, @manamica

How to Optomize Your News Releases for Search
Ben Spangler, Associate Director of SEO, Starcom MediaVest, @Starcom_USA

How to Build Link Credibility in the Eyes of Google
Jeri Moore, Senior SEO/SEM Specialist, G&S Business Communications, @JeriMoore

How to Apply SEO Tactics to Social Media Content
Anthony LaFauce, Vice President Digital Communications Group, Porter Novelli,  @lafauce, @porternovelli

How to Blend Owned, Earned & Paid Media and Make Sure It's Found
Mike Samec, Vice President of Digital Strategy,  G&S Business Communications, @msamec

How to Optimize Visual Content for Search
Sri Naugbandi, Director of W2O Search, W2O Group, @srinagubandi, @W2OGroup