Winner: The Dave Thomas Foundation for Adoption and Wendy's
Campaign: Wendy's Wonderful Kids
Wendy's/Dave Thomas Foundation for Adoption actively promote foster care adoption, and to focus the effort, the two organizations partnered to develop the Wendy's
Wonderful Kids (WWK) Program, which combines the fundraising of the Wendy's restaurant chain, the grants of the Foundation and the talent of seasoned adoption recruiters
throughout the country.
The initiative's aim was to raise awareness of foster care adoption among the general population while keeping the spirit of Dave Thomas, the founder of Wendy's, in the
hearts and minds of consumers by bringing attention to an issue he cared deeply about.