NonProfit PR Awards

Keynote Presenter:

Social Media Strategist
DoSomething.org
Calvin Stowell

Twitter Follow PR News on Twitter and use the Nonprofit Awards hashtag -- #prnp

Join PR News for the Nonprofit PR Awards Luncheon on March 15, 2012, from 12:30 p.m. - 2:30 p.m., at the National Press Club in Washington, DC, as we salute the winners and honorable mentions of a distinguished circle of those holding the key to best practices in the nonprofit communications arena. This must-attend industry event will honor the top nonprofit PR campaigns of the year, the smartest communications initiatives and the people behind them. 

Calvin Stowell, social media strategist for DoSomething.org, will keynote the luncheon.  During his presentation, Calvin will share how the nonprofit organization uses the power of online to get teens involved in causes they care about offline. Stowell will be joined by three teens who will share their experiences with giving back to the community.

Awards Luncheon Registration:

Per Person $375Table of 10 $4,000

Don't forget to reserve your congratulatory ad in the Nonprofit Awards Special Issue! The Nonprofit Awards Special Issue will be published and pre-released at the luncheon, reaching more than 300 PR decision makers that day, and more than 100,000 via print and electronic distribution the week of March 15 with bonus distribution at industry events.


Nonprofit PR Awards Finalists 

Advocacy Campaign and Lobbying Efforts

  • The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the American Cancer Society's Choose You Movement
  • The American Kidney Fund and Cone Communications – The American Kidney Fund Launches Pair Up 
  • The Campaign for Tobacco-Free Kids – Knock Tobacco Out of the Park
  • Easter Seals – Make the First Five Count
  • The Fahad Al Salem Center for Dialogue and Edelman – Arab Spring Dialogue on Peace, Liberty and Human Rights: The Fahad Center for Dialogue Among Civilizations' Inaugural Forum

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Annual Publication or Brochure

  • CanCare Inc. – Celebrating 20 Years of Hope, Annual Report 2010 
  • Houston Public Library Foundation – The Library is free/The library is freedom
  • Legacy – Celebrating a Decade of Longer, Healthier Lives: Legacy 2010 Progress Report
  • The Lifetime Healthcare Companies and Roberts Communications Inc –  The Lifetime Healthcare Companies 2010 Annual Report
  • NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report

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Association/Nonprofit Team of the Year

  • Kaiser Permanente
  • Legacy
  • United Nations Foundation 

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Blog/s

  • American Institute of Certified Public Accountants – AICPA Insights
  • Cone Communications – What Do You Stand For? Blog
  • Population Services International – Healthy Lives Blog 

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Branding/Rebranding Campaign

  • American Student Assistance – Get on the Money: Employee Engagement Program
  • Breastcancer.org Research News – Driving Breast Cancer Awareness Beyond October
  • Catholic Charities Brooklyn and Queens – I'm for Brooklyn and Queens
  • Western Governors University Indiana – Go Further with WGU Indiana

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Corporate/Nonprofit Partnerships

  • American Airlines, Susan G. Komen for the Cure and Weber Shandwick  – American Airlines Honors National Breast Cancer Awareness Month with Global Pink Out
  • Discovery Education and the Siemens Foundation - Siemens STEM Academy
  • The Marcus Group Inc. – The Marcus Group "40 for Goodness Sake" Anniversary Campaign
  • Office Depot Foundation, USA TODAY and JKG Group – Office Depot Foundation/USA Education Dream UP Program
  • Rebuilding Together and Sears – Heroes at Home
  • Scholastic Inc. and the Alliance for Young Artists & Writers – The Scholastic Art & Writing Awards

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Digital PR & Marketing

  • Airlines for America and APCO Worldwide – A Stop Air Tax Now Campaign
  • Association of American Railroads and SKDKnickerBocker – Digital Marketing in a Crowded D.C. Market
  • BC Association of Optometrists and Edelman – BC Doctors of Optometry
  • The Foundation for Eye Health Awareness and Weber Shandwick – Think About Your Eyes Thursdays with IWearYourShirt.com

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Email Newsletter/s

  • The American Institute of Architects – AIArchitect e-newsletter and landing page
  • American Institute of CPAs – Feed the Pig Weekly Savings Tip
  • Robert R. McCormick Foundation – Insights: Robert R. McCormick Foundation External E-Newsletter

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Employee & Internal Communications

  • American College of Cardiology Foundation – Pulse Points and Connect with Colleagues
  • American Student Assistance – Get on the Money
  • Georgian College – Georgian College Staff News
  • National Forensic Science Technology Center – NFSTC Internal Communications Renovation 
  • Taco Bell Foundation for Teens and Burson-Marsteller – Igniting Employee Participation for the Cause

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Event PR

  • Elmhurst Memorial Healthcare – Grand Opening of the New Elmhurst Memorial Hospital
  • Hyundai Motor America and Finn Partners – Hope, Healing, Hydrogen
  • Maxwell House and Hunter Public Relations – Drops of Good: The Maxwell House Community Project
  • Muslim Association of Puget Sound and Nyhus Communications – Mosque Grand Opening for Muslim Association of Puget Sound (MAPS), Redmond, Wash.
  • Norton Museum of Art and O'Donnell Agency – Norton Museum of Art "Birthday Bash"

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External Publication or Report

  • American College of Cardiology Foundation – Cardiology
  • American Institute of Architects – AIArchitect
  • Cancer Support Community and Jones Public Affairs – 2011 Breast Cancer M.A.P. (Mind Affects the Physical) Index
  • NYU Langone Medical Center – i3 - I Cubed
  • Pratt Institute – Prattfolio: The Magazine of Pratt Institute

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Facebook Communications Campaign

  • American Airlines and Weber Shandwick  –  Fly for the Cure
  • Audubon and Goodby, Silverstein & Partners – Birding the Net
  • The Partnership at Drugfree.org's Meet The Parents Hour

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Fundraising

  • EngenderHealth – Plant a Flower, Honor a Mother
  • Global Impact - Combined Federal Campaign of the National Capital Area (CFCNCA)
  • Greenwich Hospital and Turner Broadcasting – Greenwich Hospital Under the Stars Gala Publicity Campaign Materials
  • mGive Foundation and Calysto Communications & Public Relations – When Disaster Strikes: Using PR to Raise Funds and Client Visibility
  • The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath
  • Taco Bell Foundation for Teens and Burson-Marsteller – Achieving Breakthrough Fundraising Results for Teens

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Green PR/Marketing

  • American Cleaning Institute – For Better Living: ACI 2011 Sustainability Report
  • City of Moore, Okla. and Trifecta Communications LLC – Recycle Moore "Take Us to Your Litter"
  • Goodwill and Creative Productions – Goodwill Donations Advertising
  • The Heinz Awards and Burson-Marsteller – Heinz Awards Educates America about Environmental Champions and Their Causes 
  • Legacy – Butt Really? The Environmental Impact of Cigarettes

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Internal Publication

  • Centers for Disease Control and Prevention and Danya International – CDC Connects Special Print Edition
  • Pentagon Force Protection Agency – The Shield
  • Robert R. McCormick Foundation – LINK: McCormick Foundation Employee Multimedia E-Magazine

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Marketing Campaign

  • BC Association of Optometrists and Edelman – BC Doctors of Optometry
  • IES Abroad – Your World [Redefined] Campaign
  • Knowles Science Teaching Foundation and Dentsu Communications – Knowles Science Teaching Foundation Teaching Fellowships
  • The Reading Hospital – HeartSAFE Berks County
  • United Nations Foundation and Posterscope USA – Out-of-Home Advertising

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Media Relations

  • Knowles Science Teaching Foundation and Dentsu Communications – Knowles Science Teaching Foundation Teaching Fellowships
  • The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath
  • National Association of Children's Hospitals and Jones Public Affairs – National Association of Children's Hospitals Family Advocacy Day 2011
  • National Eye Institute and Ogilvy Washington – Comparison of Age Related Macular Degeneration Treatments
  • Office Depot Foundation and JKG Group – 2011 Office Depot Foundation National Backpack Program
  • Pratt Institute – Pratt Institute Opens Myrtle Hall: Brooklyn's First Collegiate LEED-Gold Certified Building
  • Ragusa Consulting – The Ruby Bridges Foundation
  • Taco Bell Foundation for Teens and Burson-Marsteller – Generating Awareness for Broader Support for the Cause

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Member Communications

  • The American Institute of Architects – AIArchitect e-newsletter and landing page
  • CropLife America - Tell Me More
  • Meals On Wheels Association of America and Weber Shandwick Washington, D.C. - "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign

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PR on a Shoestring

  • Counterpart International – Counterpart Postcards from the Field
  • The Network for Teaching Entrepreneurship and MWW Group – Bridging the Educational Challenges of Tomorrow Through Entrepreneurship Education
  • R&R Partners Foundation – Flip the Script Anti-Bullying Campaign
  • Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing – Komen Austin Public Awareness Campaign

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Press Release

  • American Veterinary Medical Association – You Need a Vet on Your Zombie Apocalypse Survival Team
  • Cold Spring Harbor Laboratory – Advancing autism research: A new animal model provides evidence for autism's genetic basis

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Public Affairs/Issues Management

  • American Society of Transplantation and Brownstein Group –Taking a Stand against Arizona Medicaid Cuts
  • Carnegie Endowment for International Peace – Understanding the Arab Spring
  • Consumer Electronics Association – Declaration of Innovation

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Public Service

  • American Academy of Ophthalmology – Want Scary Eyes? The Dangers of Non-prescription Decorative Contact Lenses
  • American Academy of Orthopaedic Surgeons – 2011 AAOS Public Service Campaign: "Decide to Drive"
  • National Drowning Prevention Alliance and Payton Communications - NDPAPR : National Public Education Program 

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Social Media

  • American Society of Anesthesiologists – Building Connections at Anesthesiology 2011
  • Association of American Railroads and SKDKnickerbocker – Developing a Social Media Following and Building a Conversation Online
  • Audubon and Goodby, Silverstein & Partners – Birding the Net
  • Duke University: The Fuqua School of Business – Basketball Campout 2011
  • The Foundation for Eye Health Awareness and Weber Shandwick  – Think About Your Eyes Thursdays with IWearYourShirt.com

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Social Responsibility Campaign Initiatives

  • American Cleaning Institute – For Better Living: ACI 2011 Sustainability
  • The Fahad Al Salem Center for Dialogue and Edelman – The Fahad Center for Dialogue Among Civilizations' Inaugural Forum
  • National Hospice and Palliative Care Organization – We Honor Veterans
  • Office Depot Foundation and JKG Group – Office Depot Foundation National Backpack Program

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Video and/or Podcast Program

  • American Academy of Ophthalmology – Want Scary Eyes? The Dangers of Non-perscription Decorative Contact Lenses
  • Counterpart International – Multimedia Package: Guatemala
  • Greater Rochester Enterprise and Dixon Schwabl – Eyes on the Future Radio Show

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Volunteer Program

  • Barefoot Wine, Surfrider Foundation and Hunter Public Relations – Barefoot Wine Beach Rescue Project
  • The Coalition for Pulmonary Fibrosis CPF – Daughters of Pulmonary Fibrosis.

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Web Site

  • AICPA – Start Here, Go Places. Educators Portal
  • LiveWell Colorado, rabble+rouser and Launch Advertising  – LiveWell Colorado Obesity Awakening Campaign

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Awards Luncheon Registration:

Per Person$375.00
Table of 10$4,000.00

Location:

The National Press Club,
529 14th NW, Washington, DC  20045.

 

Registration Questions?

Contact Saun Sayamongkhun at saun@accessintel.com.
If you have any questions about the luncheon, contact Amy Jefferies at ajefferies@accessintel.com.

 

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