Nonprofit PR Finalists 2006

PR News will hold its annual Nonprofit PR Awards luncheon December 8 at the National Press Club in Washington, D.C. Rachel Querry, director of public relations for The Humane

Society of the United States, will be the keynote speaker. Visit http://www.prnewsonline.com to register. Below is the list of our

finalists:

Advocacy Campaign and Lobbying Efforts

  • AAA of Northern California, Nevada, Utah: Utah Teen Driving Safety
  • AARP: AARP Tennessee Choices for Care
  • Dawson/Duncan Communi-cations: Braille Textbook Transcriber Campaign for American Foundation for the Blind and Verizon Foundation
  • National Association of Children's Hospitals: Family Advocacy Day
  • U.S. Postal Service: New Orleans Absentee Ballot Initiative

Corporate Partnership/s

  • Avnet: Avnet Tech Games
  • First Degree: The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign
  • Honeywell International: Honey-well got 2B Safe Awards Program
  • Operation KIDS: "Tsunami Relief Project: Operation Kids & Xango: it Makes a Village"
  • United Way of America: Storm Corps
  • Xerox: Let's Say Thanks To Our Troops

Crisis Management

  • Girl Scouts of the USA with CRT/tanaka: Girl Scouts of the USA Issues Management
  • Heart Rhythm Society: Heart Rhythm Society Takes Leadership Reins on ICD Crisis
  • The Humane Society of the United States: Crisis Management: Hurricane Katrina Response
  • Washington Hospital Center: "MedSTAR Transport Mayday!"

Employee Communications

  • Christiana Care Health System: Smoke-Free Campaign
  • Oregon State University: University Day Celebration
  • Peel District School Board: Picture the Future: Internal Launch Kit

Event PR & Tradeshow PR/Marketing

  • American Association for Advancement in Science: Evolution on the Front Line Event
  • American Veterinary Medical Association: Marketing Hawaii
  • Drisha Leggitt & Co. Communications: 33rd Annual "Eppie's Great Race"
  • SAE International: SAE International Centennial Celebration
  • The Century Council - Girl Talk: Choices and Consequences of Underage Drinking
  • U.S. Postal Service: Baseball Sluggers Stamps Hit Grand Slam at Yankee Stadium Brian

External Publication

  • Mainstay Life Services: Mainstay Life Services: Life Stories
  • National Audubon Society: Audubon Annual Report 2005
  • The Nation's Food Bank Network: America's Second Harvest
  • University of Cincinnati: The Ivory Tower and the Smokestack

Fundraising and Membership Campaign

  • American College of Radiology Imaging Network: DMIST Trial
  • Herberger College of Fine Arts: "One Hand Clapping" Fulton Campaign
  • National Catholic Educational Association: Child to Child Campaign

Interactive PR and Marketing

  • American Society for Microbiology: MicrobeWorld Radio
  • Battle Pacific Northwest Division - Threat Alert 2006
  • WE MOVE with the Chandler Chicco Agency: Life in Motion" Campaign
  • National Association of Home Builders: Building Homes of Our Own
  • Rollins College: Rollins College Uses Online R-Journals to Aid Recruitment

Marketing Communications

  • Christiana Care Health System: 2005-2006 Celebrating Women's Health Lecture Series
  • Hirrons & Company: Indiana Unclaimed Public Relations Campaign
  • Homeownership Preserva-tion Foundation: Hope for Home-owners - Helping to Preserve the American Dream
  • ImMEDIAcy Public Relations Inc., Palm Beach County Literacy Coalition, The Palm Beach Post: Read Together Palm Beach County: One Book, One Community
  • RDW Group, Inc.: Plastic Bag Recycling Campaign

Media Relations Campaign

  • WE MOVE with the Chandler Chicco Agency: Life in Motion" Campaign
  • Colorado State University: CloudSat in the Media
  • Massachusetts General Hospital: "Critical Care: The Making of an ICU Nurse"
  • U.S. Postal Service: Holiday Campaign
  • UJA-Federation of New York: Neediest Cases Campaign

Member Communications

  • American Veterinary Medical Association: AVMA News Bytes
  • CPCU Society: "After Katrina": A Special Publication of the CPCU Society
  • National Association of Home Builders: NAHB Nation's Building News Online

Press Releases

  • Cincinnati USA Regional Chamber: Blitz Jay Leno Day
  • Greater Philadelphia Tourism Marketing Corp.: Philadelphia: The Next Great Vintage Shopping Destination
  • Herberger College of Fine Arts: Press Release: Super Heroics

PR on a Shoestring

  • MWW Group: Supporting Paralysis Research by Making Christopher Reeve Foundation Superman Tags the Hottest, "Must-Have" Item
  • Pennsylvania Department of the Auditor General: Rural Transportation for Persons with Disabilities
  • Voce Communications: A Forum for Social Change
  • Weber Shandwick: STEP-UP: Providing Job Opportunities for Disadvantaged Youth

Public Service Campaign

  • Brooklyn Public Library: Brooklyn Reads to Babies
  • WE MOVE with the Chandler Chicco Agency: Life in Motion" Campaign
  • Marmillion + Company: America's WETLAND: Campaign to Save Coastal Louisiana
  • Metropolitan Transportation Authority: MTA Security Cam-paign: "If You See Something, Say Something"
  • The Advertising Council: Buzzed Driving is Drunk Driving Campaign Launch

Web Site

  • American Institute of Certified Public Accountants: CPA Student Recruitment Campaign
  • Dairy Management Inc. with Edelman: Growing the Mom's Network on 3aday.org
  • Louisville Regional Airport Authority: "A New Travel Web site - the First of its Kind in the United States"
  • Pennsylvania Department of the Auditor General Web Site

Nonprofit PR Executive of the Year

  • Janet Moore, Director of Market-ing, Mission Health & Hospitals
  • Neal Zipser, Vice President, Communications, MEMA