Campaign: Mobile Technology for Social Change
Winner: United Nations Foundation & Vodafone Foundation Technology Partnership
The United Nations Foundation, in collaboration with the Vodafone Technology Partnership, wanted to make a meaningful contribution to the ongoing dialogue about how mobile
technology affects international development goals.
Agent of Change
To further this objective, both organizations oversaw the development and release of the 2008 publication Mobile Technology for Social Change: Trends in NGO Mobile Use. The
publication examines innovative uses of mobile technology by non-governmental groups in the health, environment and humanitarian relief sectors.
Getting the Buzz Out
Identifying top outlets and media contacts covering technology and telecommunications, the team developed materials to support the press outreach for the UN publication. Press
releases were customized for U.S. and U.K. audiences and pitches were tailored to the themes addressed in the publication. The UN Foundation communications team leveraged its in-
house blog and e-mail communications tools to feature the report.
Mission Accomplished
Blogger outreach produced coverage in more than 30 blogs, including those focused on technology and development issues.
Honorable Mentions
AICPA for Team Network News--Following employee feedback, the AICPA revamped and rebranded its e-newsletters. The response has been uniformly positive.
Bloomington Hospital for the Molecule News--To communicate in-depth information to employees, Bloomington Hospital launched its internal publication, The Molecule News, which
has since become the flagship publication for the hospital.
The Mount Sinai Medical Center for Dean's Report - The News of the Year, The Work of Decades--To elevate the hospital as an international leader in clinical research, its
communications team developed the Dean's Report that would help drive the Mount Sinai brand. A visual and editorial standard for the institution, the book has been distributed to
approximately 10,000 medical professionals nationwide.