NGOs: The Fifth Estate

Non-government organizations are gaining the same credibility corporate America and the U.S. government have always enjoyed, according to Edelman's second annual survey of U.S.
and European Opinion Leaders. The survey of "opinion leaders," defined as adults ages 35 to 64 with college educations and household income greater than $75,000, was conducted by
telephone in January among 850 adults in the United States, France, Germany and the United Kingdom. While authorities at Edelman say any nonprofit can technically be considered an
NGO, the study focuses on those organizations lobbying for change in corporate social responsibility.