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â–¶ Users Not Sticking Around on Facebook: Facebook has historically been a magnet for new users. It’s keeping them around and active that has proven to be more tricky (for more on this topic, see “Contests Move Fans Beyond ‘Like’ Phase,” PRN 6/18/2012). According to Rubinson Partners and Compete, fewer than 5% of brands have a Facebook page that attracts repeat visitors after receiving that first “like.” The study tracked the Facebook activity of 63 brands for four months.
The findings revealed that less than one in 20 users who liked a brand’s Facebook page came back for a second time within 30 days.
In contrast, during that same period, visits to the brand’s actual Web site were 85% higher for those likers. Other study findings include:
• The increase in visits to official Web sites induced by Facebook activity is “modest.”
• Facebook social impressions in a fan’s news feed have little impact beyond their role in encouraging a return visit to the fan page.
• Paid ads on the social network do result in extra sales for brands.
Source: Rubinson Partners/Compete
â–¶ Identifying the Leader of the Future: A a study of 100 CEOs released in June 2012 by RHR International shows that the top concern for 27% of them is identifying what type of leader their organization will need in the future. In addition, another 25% were concerned with giving up the power or prestige of their role. Other study findings include:
• 84% of CEOs say that they have at least one individual they can go to who will tell them the unvarnished truth about their decisions and how the organization perceives them. The majority of CEOs (52%) report that this person is the lead director, followed by a member of their executive team (46%), then a non-executive board member (29%).
• The CEO position is often accompanied by isolation, and 41% of CEOs say they experience loneliness in their role as CEO.
• Despite increased calls for separating the CEO and chairman roles, 63% of CEOs say they would recommend a combined role for the next CEO of their company.
Source: RHR International
â–¶ Check Your Political Affiliation Here: A study by neuro-insight research firm Buyology, released in June 2012, reveals that Democrats and Republicans have decidedly different favorite brands. But members of both parties actually agree on their favorite beverage, Coke, and their favorite Internet brand, Google. Other findings include:
• For favorite TV show, Democrats like to watch Animal Planet, while Repub-licans prefer the History Channel. Favorite fast food eatery? Democrats eat at Wendy’s, Republicans at Subway.
• Democrats favor Sony for electronics, Progressive (fittingly) for insurance, Starbucks for coffee and Wii for gaming. Republicans respectively opt for Sharp, Allstate, Dunkin’ Donuts and Xbox .
• One brand favorite crossed party lines: Democrats and Republicans both list Apple as their favorite tech brand.
Source: Buyology