Quick Study: Consumers Critical of Corporate Sponsorships; Social Networking Outreaches E-Mail; Cost-Cutting Strategies
▶ Less-Great Expectations of Corporate Sponsors: The list of things adversely affected by the recession now includes corporate sponsorships, as consumers are increasingly critical of companies that spend frivolously. According to the study of American consumers conducted by Performance Research: • 32%... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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March 30, 2009
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