Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications
What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino's in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while another records him on a video camera... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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April 27, 2009
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