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Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media Marketing

When your PR efforts create a measurable impact on your organization's goals, you will be at the head of the line for budget and staff. If you can't measure your contributions to the organization's goals, then you are at risk of being thought of as \"one those communications people we have to keep around\" by senior management....

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April 27, 2009


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Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media Marketing

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