Media Relations 2.0: Bridging PR and Journalism
BY STEVE SHANNON
As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners-especially those who got their start as reporters or editors. These are the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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May 4, 2009
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