Listening to Twitter Is Not Only a Question of Who, But Where

Monitoring posts that concern one's company or brand reputation has helped many of our clients respond to crisis situations or dissatisfaction within their consumer base. We also counsel them on a case-by-case basis whether it's worth responding to certain posts, or not. What's your view on how a brand deals with a negative 'influencer' who has many followers, but who apparently lacks accurate information or 3rd party credibility on the subject? How do you determine if it's worth the company's time ..and worth the risk of an engagement that could be inflammatory...to address them, vs. the risk of letting them comment freely?

Posted by Commcore Consulting on Monday, July 26, 2010 @ 05:07 PM