Click here...

Social Media Summit & Taste of Tech
June 21 - 22 in NYC

-	Current Issue
-	Subscribe
-	Renew
-	Sign up for 4 Free Issues
-	Subscriber Resource Center - New
	PR Resources HQ
-	PR News in the Classroom
-	Article Database
-	It's the PR
-	Small Biz PR Report
-	Twitter Directory
-	About

Social Networks

Follow @prnews

PR News Blog

Latest News

Jobs

Call for Entries!

Platinum PR Awards
Enter

Digital PR Awards
Entry Deadline:
July 13

Top Places to Work in PR Awards
Entry Deadline:
August 3

15-to-Watch Awards
Entry Deadline:
August 17

PR People Awards
Entry Deadline:
September 7

Nonprofit Awards
Entry Deadline:
December 7

PR News' Winners Circle
See our list of winners and honorable mentions from PR News' Awards Programs


Take the Survey: What Is the One High Tech Tool You Cannot Live Without? Leaders Globally Fall Short of the Public's Expectations Women's Deep Trust in Blogs Converts to Purchase Action ... more research


Get The Skinny on public relations delivered FREE right to your inbox.

May 30 - Create A Social Enterprise with Video Webinar

May 31 - Joint Communicators Luncheon

Jun 21 - Taste of Tech & Social Media Summit

Jun 28 - Social Media & Internal Communications Case Studies Summit

Calendar

Click here...

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

By Bill Miltenberg, PR News

PR agency Conover Tuttle Pace chose a horse of a different color-the quirky mare Zenyatta-to successfully drive awareness and sales for the Breeders' Cup....

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More

January 23, 2012

COMMENTS

Add a comment

PR News Social Media Summit & Taste of Tech

Countdown to the event:

Join us at the Social Media Summit & Taste of Tech June 21-22,2012

Global Communications Manager, Asia Pacific (APAC) Region

New York, NY

The Estee Lauder Companies

Manager of Social Media and Communications

Mountain View, California

El Camino Hospital

Chief Executive Officer

Portland, OR

Oregon Food Bank

Communications Specialist

Cranford, NJ

Stern + Associates

Manager of Public Relations

Washington, DC

National Turkey Federation

Find a Job | Post a Job
Free PR Job Alert
Post Your Resume


Instagram Webinar May 31 Register Social Media Summit & Taste of Tech June 21 & 22 in NYC Register SEO Workshop August 8 in San Francisco Register Facebook Conference August 9 in San Francisco Register


Corporate Social Responsibility & Green PR Guidebook, Vol. 5 Employee Communications Salary Survey: PR Compensation & Benefits Report Digital PR Guidebook, Vol. 4 Crisis Management Guidebook, Vol. 5 Media Training Guidebook, Vol. 4 Guide to Best Practices in PR Measurement , Vol. 5 Top 100 Case Studies in PR Guidebook, Vol. 5 view all books