Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch
To achieve maximum buzz around the launch of its first \"eforea: spa at Hilton,\" the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn't hurt, either.... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
Not a subscriber? Subscribe Now Learn More
December 19, 2011
|