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Case Study: Lenovo’s Purchase of the IBM PC Division Prompts an Olympic-Size Re-Branding Effort

Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM's PC division in 2005, it was a Chinese company that flew under the radar of most of the world. However, its $1.25 billion acquisition pushed the little-known brand onto the global stage. In this twist on the old...

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June 29, 2009


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Case Study: Lenovo’s Purchase of the IBM PC Division Prompts an Olympic-Size Re-Branding Effort

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