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Case Study: Golf Pub Overcomes Brand Image Handicap, Uses Targeted Research to Expand Consumer ReadershipAfter a crisis involving a controversial Tiger Woods cover, Golfweek magazine sought to reinvent itself--changing its image from a trade to more of a consumer-oriented pub.... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
Not a subscriber? Subscribe Now Learn More June 21, 2010 COMMENTS
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