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Social Media Summit & Taste of Tech June 21 - 22 in NYC |
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CAUSE BRANDING BEST PRACTICESWhen A&E Network launched its \"Recovery Project\" cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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