The Promise - And Peril - Of Google's One-To-One PR Tools
So far, the impact of Google's technology has been focused on the advertising industry, but that's only because the PR value has yet to be raised in marketing circles. Though PR traditionally is focused on media relations, at the end of the day, we're out to shape perception. And whether that's making your... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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July 13, 2005
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