Tip Sheet: Using Licensing to Generate Profits and New Revenue Streams for Clients

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November 17, 2008

By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you're in a recession-proof niche (which rarely exists), it's only a matter of time until your firm is negatively affected by the turbulence. Don't you wish that your agency had the capability to create real sales and more profit for...

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