Quick Study: Moms Drive Word of Mouth; Getting Hired Through Social Networks; Greenbacks Versus Green Initiatives
April 28, 2008
*The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience that significantly drives this phenomenon: moms. According to the findings: Today's... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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