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Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that \"green\" products and services have a positive/beneficial impact on the environment when, in fact, \"green\" more accurately describes products with a less negative impact than competing versions (Source...

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April 28, 2008


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Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies

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